Canada features a penetration rate of mobiles at the smallest from the industrialized countries. The Canadian government’s decision to order 40 MHz to new entrants to the upcoming auction of spectrum for advanced mobile services technology will help with accelerating the application of cellphones in Canada. This absolutely should increase competition on the market of mobile telephony as the most important distribution channels with the media industry.
The expansion of mobile communication and interaction between content providers and services and their customers increases the complexity from the media world. Customers have become increasingly sophisticated equipment and technology are increasingly multifunctional, allow us three types of needs: mobility, interactivity and personalization of content consumed. The boom needed for several media content on mobile and interactive brings providers and content distributors to adopt new business models to be available on mobile networks, whilst the profitability of the strategy is not yet clearly defined. Advertisers plan to be around the wireless networks in order that there is certainly already fierce competition between players within this market.
The mobile is actually a tool increasingly used and users who have this power, firm, a very powerful tool scientific studies are expected the fact that research raises significantly on the web using mobile phones. In addition, mobile technology now allows users to create their audio and visual content from different websites over the internet or between correspondents, or using their own material and distribute it from their cell phones. It increase competition between providers of content, at the same time anyone is often a potential competitor of content producers by disseminating information in various forms, including blogs and photos. Were journalists who specialize in stories adapted for mobile broadcast.
